Wednesday, December 11, 2013

Etched Bottles done

Really got into this project.  I think because the bottles were so beautiful.  There's a two step beautiful thing going on here.  One, the label was designed for the original purpose of usually paper on the bottle.  The labels are small pieces of art by themselves.  Secondly though is taking that original design and reconfiguring it for the etching purpose.

You have the original and then you another person reinterpreting them for a different medium.

The other reason that got me going on this was these needed to be lit like you were lighting for film.  So often today the care and craft of photography can be sublimated down a bit because you've got all the post production processes that can be brought into it now.
It's not that I didn't use a lot of Photoshop on these...I did.  But it was used in a manner true to the photography, to the original exposure(s).

I thought for sure these bottles must have been laser etched; they are just so exact.  I had completed the whole job, delivered it and only then did I go to company's website and watched a video on the process.  Not laser at all but sandblasted by hand.  One bottle at a time...crazy cool.

Thirteen bottles... both as a full bottle shot and a more expressive close-up.  Loved the whole job.

The company.....Etched Images

A few bottles



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